![]() ![]() Email addresses with no previous subscriber activity get 7 soft bounces, while contacts who have interacted with your emails before get 15 soft bounces. Once an email address gets marked as a soft bounce too many times, however, it will be converted to a hard bounce and removed from your list. Mailchimp will not automatically resend an email campaign to a soft bounce, but it will continue to send new campaigns. Your email message may be too large, or it fails to meet other anti-spam, anti-virus, or sender requirements from the recipient’s Internet service provider (ISP). The recipient’s mailbox may be full or inactive. What is a Mailchimp Soft Bounce?Ī soft bounce refers to a temporary delivery issue. This is done to keep your list healthy and deliverability rates high. Mailchimp removes hard-bounced emails from your list immediately and automatically. It is rare but possible for valid email addresses to hard bounce because of firewall, filters, or domain validation issues. A hard bounce is like sending a physical letter to an address that isn’t actually there. This is likely because the email address doesn’t exist or has completely blocked delivery. You can click on Bounce Reason for any email address and see the SMTP code to understand precisely why it bounced.Ī hard bounce refers to a permanent reason the email can’t be delivered. You can also see more detail on the Mailchimp bounce reasons for up to 30 days. You can click on the number of bounces to see how many were hard or soft bounces. ![]() You’ll see the number of bounces right at the top, along with important metrics like open, unsubscribe, and click-through rates. To find the bounce rate for a specific Mailchimp email campaign, go to your Email Campaign Reports.įind the campaign you want to review and click View Report. ![]() Many small businesses use Mailchimp to send marketing campaigns and email newsletters. Where to Find Bounces in Your Mailchimp Account Mailchimp recognizes 2 types of bounces: hard bounce and soft bounce, which we’ll explain in more detail shortly. What Is a Bounced Email?Ī bounced email is one that can’t be delivered to the recipient’s email address.Īn email bounce is not the same as a website bounce, which is when a visitor only visits one page on a given website.Įmail bounces are also different from unsubscribes, which is when an existing subscriber removes themselves from the email list, and spam complaints, which is when an existing subscriber reports an email as unwanted or unsolicited. In this article, we’ll go over the top Mailchimp bounce reasons and what you can do about them. High bounce rates can get your email account suspended or affect the deliverability of all your emails, even to valid subscribers. Are you trying to figure out the Mailchimp bounce reasons that are sinking your email marketing?īounced emails can be a major problem for your business if not solved. ![]()
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